I was about the say insert “at least it’s not a jeep” comment here.
They are/were but they seem to be losing momentum? Maybe it’s more of an indicator of the general market, or Axial on the whole at the moment, or maybe even Horizon’s way of running them.
The amount of competition they are getting from every angle(both with various scales and with trucks/bouncers) is ramping up, Vanquish, Traxxas and Element are the big ones, FMS and Rlarrlo are getting bigger and then all the FTX/RGT stuff too, there’s some good options that are (possibly) a lot better value.
On a quick look of ModelSport’s site (with order set to best selling), the top Rock Racer/Crawlers are all Traxxas, FTX or FMS with the first Axial in 12th and it’s on sale. The first 20 contains 2 Axial trucks and they are both 1/24s. The more pages you flick through it seems Axial don’t sell well anymore unless it’s the Scx Pro kit or a 1/24. That is just one site of many and can’t be a full picture but it is interesting.
Changing days from the powerhouse brand it used to be.